I recently read a featured article on my personal favorite game developer website, Gamasutra, where TwitchTV employee Justin Kan discussed how they grew the company from its Justin.TV beginnings.
As an overview, he talks about the explosion of streams specifically designed to broadcast not only game competitions, but marathons as well. There is also talk about how some players have found some revenue in providing such streams, and how the developers can utilize streams to make effective marketing. For example, 8WayRun has been doing a 24/7 stream of the recently released Soul Calibur V game to provide more exposure to the game, its website, and the community all-in-one.
At the end of the article, Justin Kan writes about future SDKs provided that will allow streaming directly from a game - PC and console. It's certainly something I'd like to see utilized for Dead or Alive 5, especially if it's going after a statement of "Fighting Entertainment":
Source: Gamasutra - SPONSORED FEATURE: TwitchTV - How to Build Community Around Your Game in 2012
As an overview, he talks about the explosion of streams specifically designed to broadcast not only game competitions, but marathons as well. There is also talk about how some players have found some revenue in providing such streams, and how the developers can utilize streams to make effective marketing. For example, 8WayRun has been doing a 24/7 stream of the recently released Soul Calibur V game to provide more exposure to the game, its website, and the community all-in-one.
At the end of the article, Justin Kan writes about future SDKs provided that will allow streaming directly from a game - PC and console. It's certainly something I'd like to see utilized for Dead or Alive 5, especially if it's going after a statement of "Fighting Entertainment":
Justin Kan said:
Source: Gamasutra - SPONSORED FEATURE: TwitchTV - How to Build Community Around Your Game in 2012
