This is the biggest problem with Tekken as of right now. If your system doesn't allow people to move or set-up a defensive gameplan, your game then turns to a whole rushdown, CH launch-type match and no one ever benefits. And people can't distinguish from one another which kills personality & character.
Biggest example: King. Outside of a select few King's I know, almost every King set I play is always the same gameplan: b1 CH launcher, u/f1+2 launch, while ducking d/f1 low launch from halfway across the screen, ws 2, and giant swing. Is King a possible top 10 character in my eyes? Hell yeah.