Yeah gimmicks will get less effective as you move up ranks. I currently have a 16 streak in ranked(Haven't played it in months XD) and that's from just using Naotora and Mai due to character unfamiliarity.
Not for me XD I can't use her worth shit, all I know is stun>mix up>241236T>9P>T>6PKP>2K(grind..grind...grind...kick)>repeat. Naotora only takes 5 minutes and is much more rewarding and better imo