Over most other games. Even at points where one may have high frustrations or people see no reward or progression after a year or more of playing.
Who me ? Uhm... my excuse is I'm too crappy at every other Fighting Game so DoA is all I got... LoL... just joking. I simply love DoA and the DoA Community.
Movement in DOA is still the most joyous out of all fighting games, in my opinion. And I find fighting game character perfection in the character I play, so I always start to miss DOA after any given time.
In the beginning it was Kasumi, after a while it was getting better at the game and becoming competitive, but I lost that drive as well.
The fact that I find it more fun & entertaining than any other fighting game available. Oh, and Boobs.