Dead or Alive 5 Ships over 500k in first month

ChrisArmoun

Well-Known Member
For those of you who like to follow such information, Siliconera is reporting that Tecmo Koei reported Dead or Alive 5 sales of 580,000 units worldwide. This contributed to a $10.9 million operating profit. Very good for one month of sales, I think. Just thought I'd pass on the info.

Source
 

Belinea

Active Member
Seen this over on neogaf but there was a lot of confusion over whether this was good or not. Is it?
 

ChrisArmoun

Well-Known Member
Tecmo is targeting 1 million sales for DOA5. Considering they have already hit 580k in it's first full month of sales and that fighting games rarely sell at the volume of other more established brands or genres, this is looking quite good. Tecmo also said sales of DLC are doing well, though it doesn't specify any particular game in their library.
 

dawnbringer

Active Member
For those of you who like to follow such information, Siliconera is reporting that Tecmo Koei reported Dead or Alive 5 sales of 580,000 units worldwide. This contributed to a $10.9 million operating profit. Very good for one month of sales, I think. Just thought I'd pass on the info.

I too think those are very decent sales for the first month. Considering all the other games released and coming up.

Interestingly, DoA5 and TTT2 had comparable first week sales in Japan (on PS3):

[PS3] Tekken Tag Tournament 2 (Namco Bandai, 09/13/12) – 62,630
[PS3] Dead or Alive 5 (Tecmo Koei, 09/27/12) – 66,586
 

DR2K

Well-Known Member
580k with a high sell through and good DLC sales so far. They'll hit their goal of 1 million by the end of the holiday. Overall it could be better, but it's a solid start.
 

Prince Adon

Best in the World!!!
Premium Donor
That's actually GOOD considering it's DOA(And not SF or Tekken). Also good for a fighting game.
 

Brute

Well-Known Member
Standard Donor
Yeah. Hopefully they hit their goal by the end of the year. That should also solidify it as economically viable, urging them to either continue updating it or continue the series down the line with DOA6.
 

Skilletor

Active Member
Over 500,000 units sold in a month for a fighting game series that is bashed on by many in the american FGC is really good. But the DOA games have always sold well. Its just it gets trolled by the more vocal iiots in the american FGC.

You say this as if DoA has a thriving competitive scene anywhere in the world.
 
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Berzerk!

Well-Known Member
Still, its good to know and TN / TK must be given impetus to support events, even if just promotionally via their community social media channels to try and convert more of those purchasers to tournament attendees.

More tournament attendees is more exposure, and therefore more sales... and so on.
 

ChrisArmoun

Well-Known Member
If anything, I think the initial sales help to validate their decision to openly communicate with, and receive input from, the community. The decision to tackle social media heavily also paid off. I remember when DoA5 was first announced, almost every FG site I visit, not directly dedicated to DoA (i.e. Eventhubs, iplaywinner, Shoryuken, etc.), was filled with negative reactions and biased bashing towards the game. Overtime I noticed the support continually grew more and more positive and people that previously downed the game began opening up to trying it or being completely won over entirely. I don't know how advertising went in other markets, but I've yet to see a single DoA5 commercial on TV here.
 

MaxwellMouse

Active Member
630K, but that was 3 months of sales.
Even still I'm a little surprised with that. I was under the impression very few people liked it. I guess that is what getting your primary opinion from internet message boards does to skew your view.
 
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