Not to them, since that's where they make their money. Sell-through(sold to consumer)is good according to them, so they'll be shipping more. Holidays in general brings a nice boost for most new games.
Even games that sell less have a bigger presence(KOF, Skullgirls, Persona, etc. . .) It's all about putting the events up, advertising, and the general FGC being more accepting(which it is). 2D fighters have a lot of carry over, 3D wise SC and Tekken take shifts, but DOA (and VF) have very little presence within the FGC. I feel as if one were established the other would as well since they're the most similar.