well, i stopped reading around the time they revealed the truth about what ichigo's mom really was, despite that revelation i kinda just lost interest. also there was something kubo said that made me a bit worried about the future of bleach
he pretty much said something along the lines of "when i don't know how to proceed with a story i just add a bunch of new characters" this kinda became super obvious when they added that half shinigami half hollow crew, and the story just kinda lost focus