IGN Suffers From Layoffs; Unknown How IPL Is Affected

According to Polygon, Vivek Shah, the CEO of Ziff Davis Media which owns IGN has sent out an announcment discussing a recent shake up in the 1UP, GameSpy, and UGO offices. There have been some editorial layoffs in each of the three sections, but some employees will be moved into the IGN Editorial Staff.

This isn't typically the news that I would put on the front page, but Ziff Davis also comments about the potential future of the IGN Pro League (IPL). Specifically, it looks like they are in discussions to sell off the league, but nothing has been set yet. Dead or Alive 5 was recently announced to be in the IPL game line up. Although there has yet to be an event to showcase the game, no word of IPL being sold or its future has been provided.

Full announcement with IPL section bolded.

Vivek Shah said:
Date: February 21, 2013
Subject: Staff Announcement

Today, we took some difficult but important actions that will ensure the continued growth and health of IGN and AskMen. Before I go into more details about the changes, you should know that they resulted in the elimination of jobs at IGN. It's always upsetting to say goodbye to colleagues and let's do what we can to help these employees as they seek new opportunities.

It's also important for you to know that we are absolutely confident that we now have the best structure and team to successfully move the company forward and that there are no further planned reductions.

The changes we made today are designed to allow us to Simplify and Focus. Our goal is to do fewer things and to do them exceptionally well. In that vein, we want to direct all of our energy and work behind our two flagship brands: IGN and AskMen. They are both category killers and share a vision of a multi-screen (PCs, tablets, smartphones, TV) and multi-format (text, photos and video) world.

As a result of our decision to focus on our core brands, we are:
· Winding down 1UP.com, UGO.com and GameSpy.com;
· No longer ad repping 3rd party sites such as GameStop.com and FamilyGuy.com;
· Actively engaged with parties interested in acquiring IPL. IGN's role going forward will be to broadcast and cover a variety of eSports events;
· Dividing our ad sales team into two: one focused on IGN and the other focused on AskMen.

On the IGN front, Peer Schneider will continue to oversee all of editorial and product, focusing those resources exclusively on IGN. The foundation of this entire company is its content and we will continue to have the best people in the industry producing it.

Charlie Barrett will oversee the monetization of IGN everywhere in the U.S. - PCs, tablets, smartphones, YouTube, consoles - and now be able to concentrate the sales and ad ops teams' efforts where they can make the most impact.

Frank Puma will assume an exciting new role as executive director of programs and solutions, reporting to Charlie. The sales development, design and creative teams will report to Frank, whose charge is to deliver world-class advertising experiences.

A new head of engineering and technology for IGN will be recruited as quickly as possible. Tech has a monumental role to play in the growth of IGN and will be committed to working hand-in-glove with edit, product and sales.

On the AskMen front, Ric Poupada will continue to oversee all aspects of the AskMen organization and is excited to have a new VP of sales, Paul Chenier, reporting to him. Paul has been a longtime advocate of the AskMen brand and is one of the most talented sales executives in our organization. Having him build a dedicated AskMen ad sales team will do wonders for the business.

Ian Chambers will continue to run International out of the UK for both IGN and AskMen and we're thrilled with the performance of our businesses overseas.

Mike Etheridge will be the VP of finance and operations for IGN and AskMen, working across all of the departments to ensure that we're growing our business, expanding our margins and making metric-based decisions.

Rachelle Igoe will be the head of human resources for IGN and AskMen, ensuring that we continue to nurture, attract and retain the best talent in the industry.

I'm sure that there will be a number of questions in the days and weeks ahead but please know that we will be a better functioning and nimbler organization from this moment forward.

As I said on day one, openness and transparency are important, so please email me at [removed] if you have any questions, thoughts or ideas.

Source: Polygon
 
Sounds like the intent is to cover e-sports going forward but that's pretty broad wording and leaves it open to do away with IPL. Not liking the sound of that. The industry in general has been taking far too many hits the last few years and it's always a bummer. I hope everyone affected lands on their feet as soon as possible.
 
Their core business is reporting on games, so they don't want to produce gaming events that would therefore cause a conflict of interest if they wanted to cover, say, MLG.

And reading between the lines, they don't want to maintain a high investment events business that's early in its life and likely a ways from turning profit.
 
I love how just a month ago they were all like "Yea, we switched ownership, but don't worry this won't affect anything guys."

Yea, right...
 
Their core business is reporting on games, so they don't want to produce gaming events that would therefore cause a conflict of interest if they wanted to cover, say, MLG.

And reading between the lines, they don't want to maintain a high investment events business that's early in its life and likely a ways from turning profit.
They did say they intend to broadcast as well, which is where it's a bit confusing.
 
Moves like this hurt companies more they realize.

Gamespot fires Jeff Girstman, he joins Giantbomb = more competition.

Garrnet Lee leaves 1up, gets shacknews off the ground = more competition.

Do they not think Ryan McCaffrey isn't going to find another job and create more confusion in the marketplace? These layoffs are never thoughtfully constructed.

And the IPL only exists as a money pit I'd trade it for more podcasts everyday of the week.
 
ALL DOA6 DOA5 DOA4 DOA3 DOA2U DOAD
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