TN did this before with DoA 4 and these were the winners I believe
Don't assume whoever makes a pretty Kasumi costume means they automatically won.
I find always funny to see like the Ein's outfit actually had to be property of Eliot! XD
Well I can't say to not understand the reasoning behind, the chainmail give too much the idea of the shinobi wardrobe and a similar mixed outfit (a middle way between an ordinary one and an armor) seem to be perfect for Ein considering his story
They also did it for DOA2U, one of the winners was the Leifang Panda outfit.
Anyone would be my hero if they would submit Ayane's C12 from DOA2U, the butterfly necklace.
I didn't know of the background behind the Leifang panda outfit... and I love Ayane's butterfly necklace me too!
I remember that. It's just this is dlc and I think they're only picking 1 design. Kasumi's gotten a crapload of DLC so far with the favoritism and I don't see it stopping now.
Judging from the words of the article, it imply that the winners will be more than just one.
Oh my bad, I clearly didn't read it properly XD. I should really say, I wonder what the prizes are... Oops!
Team Ninja already implied that the prizes will be DoA5U gadgets:
https://twitter.com/TeamNINJAStudio/status/446253979161210881
But of course I think that what everyone is looking for is not this prize, rather the possibility to create an outfit able to be included in the game