Gamasutra recently put up an article interviewing Yohei Shimbori about understanding a series' fans when developing a game. This is probably a big reason as to why "swimsuits" and "pin-up models" made a return to the series after early interviews stated they wanted a more mature look for the franchise.
Source: Gamasutra
Yohei Shimbori via Gamasutra said:One of the things that I learned was the power of having a series behind you, and what it means to be part of a series. There are existing fans out there, and you have to think about the people who have supported the series for so long, and you want to make sure that the game that you make appeals to them first, and satisfies those fans first.
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"As a director, I really try to take fan feedback into account. I really try to keep an open mind," Shimbori says. That, married with some serious reflection on how the studio develops games, made a "really good set" of criteria for moving forward.
In fact, he says, "I've been looking at feedback for the last three years, and honestly, it hasn't changed a lot." Players want cool, unique characters, entertaining stages, and a balanced core gameplay system.
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When he sits down with his team to design a new game, he says, "I still think of what players will want from this experience. When players play this game, what are they going to take away from it? What will they get excited about, what are they really going to have a lot of fun with? That's the core of entertainment, and that's the entertainment experience that we are trying to give to players, and we think that players are still looking for that entertainment experience."
"We were getting feedback from the overseas offices to tone down the sexuality -- to tone down the sexiness of the game, and of the characters," he remembers. But once feedback from fans playing the demo that was included with Ninja Gaiden 3 came in, those plans changed.
"We actually got a lot of feedback from people who were playing it, saying, 'We want bigger breasts. Make the characters more like that.' That was kind of surprising."
"There's definitely still room for having sexualized aspects," Shimbori concludes. "If you have a solid fighting game system there, there's nothing wrong with having beautiful characters as a layer on top of that -- that's another layer of entertainment that there's a need for. If there wasn't a need for it, people wouldn't have responded to the alpha demo like they did, and send us feedback."
Source: Gamasutra