Not like Xbox were really good with naming conventions either lol. I mean anything that came after the 360? Literally calling the next gen console "The Xbox One"? ok Microsoft, you do you. Not like this will totally conflict with the original Xbox when I try to google something.
And then it went...
It's kind of bizarre to me that they would even go this route to begin with. Handheld PCs have been around for a long time and the idea that you can play all of your games from basically every library on a handheld isn't new either. Perhaps it's easier to do so on the Ally ?
Either way, curious...
Apparently they changed their EULA before making it free, to allow to changes that act like spyware and the resounding feedback is to not engage with the game in it's current state at all.