First the $8000 jacket, then the DLC microtransactions up to $60, a toy van, and now a real car for buying an exclusive edition at a car website that comes with the game. That's a lot of money being tossed around left and right kek lol.
They might've seen the amount of views and likes Nero's theme had on YT and they were like: We're going to milk people dry with this game!
Seriously though, Capcom has some interesting decisions from time to time, remember when Infiltration won a great car and a lot of money for winning both the SSF4:AE 2012 and SFxT anniversary tournaments?