I'm aware and totally comfortable with that. Most people, gamers included, are morons. The perception of value has been so twisted in the gaming industry by rentals and used games that it's a small wonder any development team not pumping out the 13th game in a franchise is still open.
Oh please, it's not unique to games. I guess you never bought a used car huh? Used hardware? Used movies? GTFO with thought process of "you should always buy new."