It looks to me like its not anything that wasnt in doa5lr.. you select hairstyle, glasses (pantes? probably not that) but instead of selecting it on the character select, you pre-set customized costume slots
Hey we got a couple months. I want some beards, hairstyles, change of colors, mix & match outfits (even if it's generic stuff), etc. I can imagine it. Rig with a light beard, goatee, & stash rocking a real tux with a top hat. It'd be a wrap.