It seems to be pretty standard for this phase of the fighting game genre (FGG). Since SF4, Street Fighter has been the trendsetter for the FGG, which the majority of the other FG's follow off of. There's a downswing now because SF5 is old and there's not as much bringing the hype at the moment. GGST is likely the best bet at the moment (along with T7, which is still going surprisingly strong).