I started trying the guys out ever since Dimensions and most of them were honestly fun. I grew fond of Bayman, Leon and Eliot. I even warmed up to Bass by DOA5 Vanilla.
The thing is TN is too afraid to take a chance on making guys b/c they can't use them as an excuse for their umpteenth fetish pack. If they really wanted to they could make a great male fighter who people would buy. We already have proof that this new TN can make great male fighters (aka Rig). XD
I highly doubt they're even on a financial crisis. I'm pretty sure they had milked out more than enough money from like-minded individuals who buys those fetish costumes (+ new female characters) to eventually try and create a new male character for a change.
If it is a male (and the last DLC character of the bunch), I could see TN selling him at $6 and then offering a character bundle pack with all 4 characters at a reduced price.
I haven't been able to go on XBL so I'm not sure but the initial price for both DLC characters so far was $6. I agree though he should have more than 3-4 outfits.