It just occurred to me that there is no TV Ad for DoA5

[D Glock]

It really didn't dawn on me until now. I mean, even Dead or Alive Dimensions received one. So what gives?

 

[CyberEvil]

Marketing budget went towards community events, print, and internet advertising. Not surprising to me.

 

[DR2K]

Probably got budgeted with beta testing, aka not at all.

 

[synce]

Why bother advertising and increasing the fanbase when you can just milk the hardcore fans with tons of DLC? ;p

 

[Mesharey]

There's not even a trailer in PS store or XBLM.

 

[Game Over]

Marketing budget went towards community events, print, and internet advertising. Not surprising to me.

Plus getting popular with an active tournament scene generally leads to FREE advertising via streams, player popularity, and word of mouth. Sounds to me like TN took a "gamble" in this regard because .... well, why not!? Why bother trying to advertise on TV when you're likely to just get crushed or overlooked due to the bigger budgets of games like Halo, COD, ACIII, etc.

 

[Gill Hustle]

I rarely watch T.V.. Except for a handful of series that come on cable, I'm mostly on Netflix and like others have said Social Media seems to be where its at.