Yeah I guess they have billboards in Watch Dogs and they get hacked and display memes
http://24.media.tumblr.com/c6bae80b8fd9adc1cfcc5f1884d98d05/tumblr_n6aj3vq5vA1r5x7c3o1_500.png
http://24.media.tumblr.com/c6bae80b8fd9adc1cfcc5f1884d98d05/tumblr_n6aj3vq5vA1r5x7c3o1_500.png