After checking out some videos, most characters got one swimming suit and there are a few color swaps. Namco is also throwing around a TON of money so I'd be curious as to how many copies they need to sell to make a profit. Seems risky. TK is playing it lower key with DoA5 which is incredibly smart. They're marketing the game in a way that gets people talking with minimal expenditures. You should have seen how many people were walking around with the "I'm a Fighter" necklaces at SJ6. We handed out 500 of the things but nearly everyone wore them and knew what game it was for, regardless of the game they were there for.
Hell we had McDonald's employees asking about it when we went to grab some food.
TK is going to turn a profit much more quickly than Namco and that's good news for us. DLC sales, if and when they throw some out, will just be icing on the cake for them and a good majority of us will eat it up. One of the benefits to having a large portion of our fanbase be pretty casual is that they'll eat up a lot of the DLC that'd fail miserably in other games. For instance, I didn't see a ton of the paid SCV customization DLC getting used online in that game, but if TK releases some glittery silver glasses for Kasumi, you can bet your ass it's gonna sell like hotcakes to a relatively major segment of our community.