You guys are funny.
Hype, in essence, is the reward for good marketing/advertising. Hype represents the level of excitement of potential consumers generated by the various promotions of a given product ... excitement which leads to potential sales. If companies didn't bother to promote (effectively, mind you) their products, sales of those products would be SIGNIFICANTLY lower than they would be with hype.
Thing is, no matter how good a product is, there will ALWAYS be people disappointed with something about it. Like they say, "Haters gonna hate." This goes for everything ... games, movies, cars, tablets, phones, kids toys, rollercoasters, insurance plans, cable TV, PPV events, etc. That doesn't mean it is a bad thing for companies to hype these up. These products are made, afterall, by businesses, and businesses are looking to draw enough sales on products to gain enough profit to warrant continuing to produce said products. They only increase their chances of making profits by generating hype.
I've already discussed this with you. So I'll just ask 2 questions:
1) Your "hype" to see how Rig and other characters play in the game ... is that at level anywhere near the EXPLOSION other people's hype levels were when the Akira trailer hit, and no one had ANY idea that bombshell was coming?
2) Do you think that a bunch of people who buy DOA5 with a "dream scenario" of it having X new/guest characters would immediately turn around and get rid of the game SOLELY because that "dream scenario" didn't happen? (like ... How many people dropped UMvC3 solely because of the lack of Mega Man X?)